Central Banker redesign
[publication rebranding]
Reinvent Central Banker—a publication last updated in 2001—to be relevant to a current audience. The audience consists of leaders of banks in the Eighth District of the Federal Reserve, though it is not an exclusive mailing list.
Design requirements were to:
- create a drive to get readers online to become familiar with the St. Louis Fed website and to post expanded and additional content
- design a contemporary publication that is not too modern and trite so as to alienate a conservative banking audience
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